399 E Basant Bahar Road,Ratikmal Complex Shop 6-7,

Kolhapur - 416003,

Maharashtra, India.

Phone : +91 90961 91222

Fax : NA

Email :  compliance@ssmobile.com

Website :  www.ssmobile.com

Initial public offering of up to 11,792,452 equity shares of face value of (Rs) 10 each (Equity Shares) of S S Retail Limited (Company or Issuer) for cash at a price of (Rs) 424 per equity share (including a share premium of (Rs) 414 per equity share) (Offer Price) aggregating up to (Rs) 500.00 Crores (Offer) comprising a fresh issue of up to 8,490,566 equity shares of face value of (Rs) 10 each aggregating up to (Rs) 360.00 Crores by the company (Fresh Issue) and an offer for sale of up to 3,301,886 equity shares of face value of (Rs) 10 each (Offered Shares) aggregating up to (Rs) 140.00 Crores by the selling shareholders (Offer For Sale) comprising up to 1,061,320 equity shares of face value of (Rs) 10 each aggregating up to (Rs) 45.00 Crores by Siddharth Gunvant Shah, up to 330,188 equity shares of face value of (Rs) 10 each aggregating up to (Rs) 14.00 Crores by Deepa Siddharth Shah, up to 188,679 equity shares of face value of (Rs) 10 each aggregating up to (Rs) 8.00 Crores by Harshal Kishor Parekh, up to 70,754 equity shares of face value of (Rs) 10 each aggregating up to (Rs) 3.00 Crores by Bhavini Harshal Parekh (each, a promoter selling shareholder) and up to 1,650,943 equity shares of face value of (Rs) 10 each aggregating up to (Rs) 70.00 Crores by Rakhi Narendra Firodia (other selling shareholder, and together with the promoter selling shareholders, the selling shareholders). The offer shall constitute [*] % of the post-offer paid-up equity share capital of the company. This offer includes a reservation of up to 283,018 equity shares of face value of (Rs) 10 each, aggregating up to (Rs) 12.00 Crores (constituting up to 5% of the post-offer paid-up equity share capital) for subscription by eligible employees (Employee Reservation Portion). The company in consultation with the book running lead managers (brlms), may offer a discount of (Rs) 25 to the offer price to eligible employees bidding in the employee reservation portion (Employee Discount). The offer less the employee reservation portion is hereinafter referred to as the "Net Offer". The offer and the net offer would constitute [*]% and [*]%, respectively, of the post-offer paid-up equity share capital. Price Band: (Rs) 424 per equity share of face value of (Rs) 10 each. The floor price 42.40 times the face value of the equity shares, respectively. Bids can be made for a minimum of 35 equity shares of face value of (Rs) 10 each and in multiples of 35 equity shares of face value of (Rs) 10 each thereafter. A Discount of (Rs) 25 per equity share is being offered to eligible employees bidding in the employee reservation portion.

Minimum Application for shares in Nos : 35   Further Multiples of : 35