Bungalow No C-6 Swami Samarth-,Nagar Roshanlal Nagar 3rd Crs,

Mumbai - 400053,

Maharashtra, India.

Phone : 022 2633 5055

Fax : NA

Email :  investor@simcaadveritising.com

Website :  www.simcaadvertising.com

Initial public offering of 31,71,600 equity shares of face value of (Rs) 10/- each ("Equity Shares") for cash at a price of (Rs) 183/- per equity share (including a premium of (Rs) 173/- per equity share) ("Issue Price") aggregating to (Rs) 58.04 Crores ("the Issue"). The issue constituted 26.49% of the post-issue paid up equity share capital of the company. The issue included a reservation of 1,59,000 equity shares aggregating to (Rs) 2.91 Crores (Constituting 1.33% of the post issue paid-up equity share capital of the company) for subscription by market maker ("Market Maker Reservation Portion"). The issue less the market maker reservation portion is hereinafter referred to as the "Net Issue". The issue and the net issue constituted 26.49% and 25.16% respectively, of the post-issue paid-up equity share capital of the company. Price Band: (Rs) 183 per equity share of face value of (Rs) 10/- each. The floor price 18.3 times the face value of the equity shares. Bids can be made for a minimum of 1,200 equity shares and in multiples of 600 equity shares thereafter.

Minimum Application for shares in Nos : 1200   Further Multiples of : 600