39/35 2nd Flr Main Rohtak Road,West Punjab Bagh Shivaji Park,

New Delhi - 110026,

New Delhi, India.

Phone : 011 4850 4850

Fax : NA

Email :  investor@shellz.in

Website :  www.shellz.in

Initial public offering of upto 33,50,400 equity shares of face value of (Rs) 10/- each ("Equity Shares") for cash at a price of (Rs) 170-179 per equity share (including a premium of (Rs) 160-169 per equity share) ("Issue Price") aggregating to (Rs) 56.96-59.97 Crores ("the Issue"). The issue will constitute [*] % of the post-issue paid up equity share capital of the company. The issue includes a reservation of up to 3,29,600 equity shares aggregating to (Rs) 5.60-5.90 Crores (constituting up to [*] % of the post issue paid-up equity share capital of the company) for subscription by market maker ("Market Maker Reservation Portion"). The issue less the market maker reservation portion is hereinafter referred to as the "Net Issue". The issue and the net issue will constitute [*]% and [*]% respectively, of the post- issue paid up equity share capital of the company. Price Band: (Rs) 170/- to (Rs) 179/- per equity share of face value of (Rs) 10/- each. The floor price and cap price is 17.00 times and 17.90 times the face value of the equity shares. Bids can made for a minimum of 1,600 equity shares and in multiples of 800 equity shares thereafter.

Minimum Application for shares in Nos : 1600   Further Multiples of : 800